Comprehensive Marketing Management of Decorative Materials Industry

Author: Wang Guangwu
Publisher:
Publish Date: 2003-08-01
Features: There is a popular saying that practitioners lack theory, and academicians lack experience. The 5R Management System breaks this convention. The founder of the 5R Management System, Mr. Feng Xiasheng, possesses both systematic theory and extensive practical experience in the building materials industry. He has infused many of his innovative theories and new ideas into this book, supplemented by practical case studies from masters, especially in the two major parts of the marketing management system engineering and terminal marketing. During the specific editorial responsibilities, he has done a significant amount of work.
The author has been engaged in practical marketing and research in the building materials industry for many years, collecting and accumulating a large amount of data on the characteristics of the building materials market. He has conducted extensive tracking surveys on consumer behavior and has systematically and comprehensively operated and coached a number of well-known enterprises and brands in the building materials industry, achieving breakthroughs in both theory and performance.
Practicality is authority—the 5R Management System declaration. We are the only management system consulting company in China that combines rich practical experience with innovative systems. We are committed to helping small and medium-sized enterprises establish efficient and secure management systems, dedicated to building century-old brands. We aim to dispel a prejudice: that practitioners lack theoretical frameworks. Let’s focus on solid research to solve real-world problems for businesses, creatively addressing challenges. We will not sell a fishing rod to someone who cannot fish. We uphold the belief that practicality is authority.