Steve Ballmer: The World's No. 1 CEO: The World's No. 1 CEO

Author: Jefferson
Publisher:
Publish Date: 2004-01-01
Features: Ballmer said: Only fast fish eat slow fish, never big fish eat small fish. Ballmer said: An efficient team should adhere to six principles: 1. High transparency in the organization; 2. Someone must have the authority to make the final decision; 3. Everyone in an organization should have only one "boss"; 4. The flatter the organization, the better; 5. "Simplicity + Diligence"; 6. High speed. Time waits for no one. Ballmer said: Running Microsoft really requires me to activate eight brains 24 hours a day. In the Gates era of Microsoft, Gates was the hero, and Ballmer was the one who helped Gates realize his dreams. In 2000, Gates stepped back from the limelight, and Microsoft entered the Ballmer era. At that time, Microsoft was entangled in antitrust lawsuits and facing adversity. Ballmer astonishingly led Microsoft out of a four-year antitrust lawsuit through a settlement. He employed the "Iron Rake" global marketing strategy, leading Microsoft's sales and marketing, conquering and dominating; during the "Ballmer era" at Microsoft, he reshaped the company's image. Ballmer's personality traits and management philosophy are: First, take control of your own destiny, or else you will be controlled by others; second, face reality, don't live in the past or in fantasies; third, be honest with people; fourth, don't just manage, learn to lead; fifth, reform before being forced to do so; sixth, if you have no competitive advantage, don't compete with them. Ballmer's inner thoughts deeply influence Microsoft's management philosophy and also shape the company's fate. Currently, every employee at Microsoft receives a "Microsoft Values" card. The card lists nine warnings for the company's management:●Hate bureaucracy●Be open-minded●Value speed●Be confident●Have a long-term vision●Be energetic●Set goals decisively●See change as an opportunity●Adapt to globalizationThese values are the themes of Microsoft's employee training and also the most important evaluation criteria for determining employee promotions.