Brand Special Attack

Author: Wu Haoming
Publisher:
Publishing Date: 2001-09-01
Features: In the flow of winds and clouds, the victors reign supreme. Where lies the dragon-slaying sword that determines market destiny, and where is the Heaven-Shaking Sword? When it comes to products, markets, and brands, are you at a loss? Here, we share practical case studies on brand integrated operations, unveiling the eighteen skills of building great brands and unlocking the supreme heart-sutra of brand management.