Modern enterprise marketing channels

Author: Jiang Zhanmin et al
Publisher:
Publish Date: 2004-01-01
Features: This series of books has the following characteristics:
1. Relative systematicity. Based on the fundamental principles of marketing and the practical needs of marketing in China, the series discusses marketing strategies from four aspects: marketing planning, marketing innovation, industry marketing, and marketing channels. Each book elaborates on the basic principles in a concise and clear manner, following the logical structure of the theoretical system.
2. Design innovation. The series explores from a three-dimensional perspective of theory, practice, and cases, integrating practical experience and optimized cases into the key principles of each chapter, aiming to become a modern marketing strategy that combines "principles + practice + cases." This overcomes the drawbacks of traditional marketing books, where theory, practice, and cases are separated.
3. Practicality of data sources. The series preliminarily summarizes some practical experiences in Chinese marketing in recent years, including key points, critical aspects to grasp, prevention of pitfalls, and practical methods, principles, and steps. It also studies a large number of personalized original cases in domestic marketing and provides insights based on actual situations, making the series highly practical.
4. Feasibility of operation. Since the series integrates "principles + practice + cases" into each chapter, it greatly facilitates practical application, allowing marketing professionals to refer to it anytime and anywhere, learning while doing. It enables them to cite authoritative sources to deepen understanding and prevent bias, while also grasping key points and drawing on experience. The series explains marketing principles in an accessible manner, summarizes recent practical marketing experiences in China, studies personalized original cases, and strives to integrate principles, practice, and cases into a coherent whole, providing a concise and practical reference for corporate marketing and management personnel, university teachers and students, and others who are passionate about Chinese marketing.
Marketing channels are the foundation of a business. This book addresses the current status and issues of Chinese distribution channels, drawing on mature foreign marketing channel theories and experiences, and combines domestic and international cases to analyze the development trends of Chinese marketing channels. It elaborates on the theories and operational methods of marketing channel design and management.