Development and Operation of Tourist Attractions: Classic Cases

Author: Zou Tongjian
Publisher:
Publish Date: 2003-11-01
Features: The cases selected in this book fully adhere to the characteristics of case teaching and industry demands, covering various aspects of tourism attractions such as development planning, marketing, park management, festival performances, staff training, resource conservation, capital operations, and legal regulations. They reflect the experience and lessons learned in the construction and management of tourism attractions both domestically and internationally, demonstrating strong relevance and practicality. This book is suitable as a professional textbook for tourism schools and universities, as well as a reference for tourism attraction operators and management personnel in the tourism industry. It is also an ideal training material for tourism management professionals with managerial experience.