Father of Modern Marketing: Philip Kotler Marketing Essentials by Philip Kotler: Philip Kotler Marketing Essentials

Author: David Hoffman
Publisher:
Publish Date: 2003-01-01
Features:
· Carefully target the market and directly provide top-quality products or services to that target market.
· Marketing plans should revolve around the "4 Ps": Product (Product), Price (Price), Place (Place), and Promotion (Promotion).
· Many important steps should precede the 4 Ps. Before deciding on any P, all excellent marketing plans must begin with an "R" (Research), which is research. This book introduces Kotler's marketing theory, including winning strategies such as winning through higher quality, winning through lower prices, and winning through better service, as well as Kotler's various marketing management methods.