Emotional Marketing: The Marketing Techniques of Homa Company That Win Lifelong Customers

Author: Robynne A. flinn et al.
Publisher:
Publish Date: 2001-09-01
Features: One of the world's oldest and most beloved brands, Hallmark Cards, wrote this book on customer loyalty. For millions of dedicated loyal customers worldwide, the Hallmark brand represents far more than just greeting cards. It symbolizes lifelong affection, the continuity of cherished memories, and the hope for the future. In Emotional Marketing, top executives at Hallmark reveal, for the first time, the emotional marketing strategies behind their company's enduring success. Despite investing heavily in ambitious loyalty programs, relationship management plans, and one-to-one marketing initiatives, customer loyalty remains as elusive as ever for most companies. Eager to unlock the mystery of loyalty, many large companies turn to Hallmark. Unlike any other company, it has increasingly become a symbol of the ability to acquire and retain the most valuable asset—customers' hearts. Emotional Marketing provides readers with an in-depth analysis of Hallmark's exceptional ability to build lasting emotional connections with customers. Not only are Hallmark's loyal customers numerous, but their loyalty spans generations. More importantly, this book explores innovative emotional marketing theories and methods that you can implement in your own company.