McLuhan's Medium and Messenger: Medium and Messenger

Author: Marshall McLuhan
Publisher:
Publish Date: 2003-10-01
Features: Some consider him a prophet of the electronic age; others see him as a sorcerer of popular culture. However, many of his predictions made decades ago have proven to be accurate today. For instance, one cannot ignore such maxims as "the global village" and "the medium is the message." What is astonishing is the profound impact his research has had on our perception of the world. This award-winning classic biography traces the evolution of McLuhan's theories and serves as a key to understanding this enigmatic media guru.