60 New Thinking Models for Small and Medium-sized Enterprises

Author: Hua Liwei
Publisher:
Publish Date: 2004-02-01
Features: The essence of sustainable corporate development lies in the balance and coordination of various resources within the enterprise. To mend the short boards while "cruelly" cutting the long ones, making the enterprise's resources harmonious and coordinated, is the right path for the development of small and medium-sized enterprises. Only in this way can the "bucket" of small and medium-sized enterprises not waste resources due to the "long board," nor let the water slowly drain away due to the "short board." This book addresses five core aspects of small and medium-sized enterprise management—strategy, human resources, marketing, financial management, and leadership artistry—by analyzing causes, recommending methods, updating concepts, and logically positioning solutions, proposing 60 new ideas and models to address the growth and expansion challenges of small and medium-sized enterprises. The target readers of this book include all small and medium-sized enterprise management personnel, university teachers, students, training institutions, and others.