Introduction to the Chinese Tourism Market

Author: Xu Fan
Publisher:
Publish Date: 2004-01-01
Features: This book conducts an in-depth and comprehensive exploration around three aspects: the inbound tourism market, the domestic tourism market, and the outbound tourism market. In the inbound tourism market section, the author researches and analyzes the broader context of the global tourism market, the structure, characteristics, demand trends, and the situation of major source countries in the tourism to China market. In the domestic tourism market section, the author studies and analyzes the environment of the domestic tourism market, its characteristics, the distribution and regional differences of the total volume of domestic tourism, and the segmentation of the domestic tourism market, among other aspects. In the outbound tourism market section, the author researches and analyzes the foundation of outbound tourism, its development, outbound tourists, the source regions of outbound tourism, outbound tourism destinations, and outbound tourism marketing, among other aspects. With a strategic perspective, the book provides a panoramic overview, closely integrating the broader context of the global tourism industry with the actual situation of the Chinese tourism market, offering unique insights. Many of the data it is based on are new or firsthand, making it highly valuable for reference. This book is a research-based monograph on the Chinese tourism market, suitable for managers at all levels of tourism departments, teachers, students, and researchers in tourism science and research institutions, as well as middle and senior-level managers in various tourism enterprises for reading and reference.