Excellent Sales - The Sales Strategy of the General Manager

Author: Mutai Manabu
Publisher:
Publish Date: 2004-01-01
Features: Mutai Manabu, a distinguished Japanese marketing consultant and practitioner, is now 65 years old (born in 1938). He founded his first company at the age of 25 and has since owned five companies (including a publishing house, a real estate company, a distribution company, and a printing company). He has provided diagnostic guidance to 120 enterprises such as Nissan Motor, The Yomiuri Shimbun, and BMW Japan, helping them recover from crises and rapidly increase sales and profits. Currently, he serves as the president of the "Japan National Association for the Rationalization of Business Operations," a long-standing organization in Japan that has made significant contributions to improving Japanese corporate management (the fourth president); the third president had previously served as a member of the Japanese Diet. With over 40 years of rich experience, the author analyzes the operational characteristics of Japanese enterprises and writes this book, proposing a "Strong Sales Strategy" for companies to create profits in adversity and "Practical" methods that general managers should master. Through more than 20 case studies based on the author's personal experiences, the following highly effective strategies and methods are presented: Customer Acquisition Methods; Net-Wide Strategy; Competitive Pricing Strategy; Sales Method Integration Strategy. This book is particularly suitable for corporate general managers, marketing general managers, marketing directors, sales managers/leaders, as well as faculty and students of marketing-related disciplines in universities and colleges.
Author Mutai Manabu, during his long 40-year business career, personally founded and operated five companies, revitalized over 50 companies, guided the operations and sales of more than 120 renowned enterprises, and helped them establish "long-lasting companies that thrive for generations" (many entrepreneurs in our country today aim to build "centennial companies," and the ideas in this book will undoubtedly be of great help to you). Based on his extensive experience, the author meticulously compiled this book, proposing the following marketing/sales strategies that are highly effective for any enterprise.
In the "Thoughts" section, Mutai Manabu shares his insightful views on "Sales and Prosperity" and proposes six golden rules for business management. The "Countermeasures" section presents 24 eternal marketing/sales strategies to readers. These strategies are extremely practical and will undoubtedly resonate with knowledgeable general managers, leaving CEOs in awe, and causing CEOs struggling in business crises to exclaim, "Why wasn’t this book published sooner!"
The final part of the book, "Strategy and Tactics," is the most essential content, which the author calls "Strategic Planning and Battle Tactics." It consists of six strategies:
1. "Five Sales Methods"
2. "Sales Network" to sales
3. "Six Net-Wide Strategies" for short-term sales growth
4. "Five Methods to Enhance Sales Abilities"
5. "Pricing Strategy" that determines profits
6. "Promotional Perspective for General Managers"