Successfully managing a chain store

Author: Lin Zhengxiu
Publisher:
Publish Date: 2004-02-01
Features: Successful Management Series. The purpose of this book is to introduce the new development needs of the retail and service industries—the operational concepts, practices, and profit analysis of chain operations—and to provide an understanding of the latest market conditions. The operational characteristics of a chain system are "simplifying complexity"—emphasizing simplicity, professionalism, and standardization. If combined with information networks, the work and functions of the headquarters and branches can be properly planned, coordinated, and implemented to the greatest extent possible, with continuous improvement, then recreating chain enterprises like American AP, Walmart, and Japanese 7-11 will no longer be a dream.
Successful Management Series. The purpose of this book is to introduce the new development needs of the retail and service industries—the operational concepts, practices, and profit analysis of chain operations—and to provide an understanding of the latest market conditions. The operational characteristics of a chain system are "simplifying complexity"—emphasizing simplicity, professionalism, and standardization. If combined with information networks, the work and functions of the headquarters and branches can be properly planned, coordinated, and implemented to the greatest extent possible, with continuous improvement, then recreating chain enterprises like American AP, Walmart, and Japanese 7-11 will no longer be a dream.

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