Sales－Building Excellent Sales Power：Building Excellent Sales Power

Author: Shi Wei
Publisher:
Publish Date: 2004-02-01
Features: This book is dedicated to all sales warriors whose hearts and wallets have been deeply wounded by sales training books! For all sales professionals aspiring to success, this book holds significant guiding value. —Xiao Wei, Chairman of Kangyuan Shares
This book adopts an interactive training method, presenting the fundamental concepts of sales, sales mindset, and practical sales skills in an easy-to-understand way, covering core qualities and skills essential for a professional salesperson. Novel training techniques such as panoramic case analysis, ST training, and follow-up training refresh readers and effectively ensure overall training effectiveness. —Shen Junlong, Visiting Marketing Professor at Stanford International Business School
The sales philosophy of this book is profound and distinctive. The practical sales techniques, whether in explanation or training, fully reflect thoroughness, applicability, and novelty. If you aim for excellence in sales, this book will not disappoint you. —Wu Zhouqiang, CEO of Boryi Consulting, an expert from the National Science and Technology Ministry
The book is divided into three parts, totaling 18 chapters. Part I: Foundation Building, including "Why Sales?" (5P & DV Marketing), and "Traps of Customer Satisfaction." It helps readers recognize their sales issues from a fresh perspective and solidifies the fundamental concepts of sales. Part II: Cultivation, including "Success Cultivation" and "Sales Phobia," aiming to build readers' strong professional beliefs. Part III: Practical Application, the core of the book, provides specific techniques, strategies, and practical routes for every stage of the sales process. From core concepts to practical application, it offers comprehensive model training.