Old manager talks about marketing

Author: Lü Jin
Publisher:
Publish Date: 2004-03-01
Features: The senior manager is a man who graduated from a renowned university's planning department in his early years. After graduation, he worked in a state-owned enterprise under the State Council, holding positions such as salesperson, clerk, deputy director, director, deputy general manager, and general manager. In the early 1990s, he went to the United States to pursue an MBA. Upon returning to China, he served as the HR director of a well-known foreign company. After a year, he resigned and soon founded his own company. The company has now grown into a leading enterprise in the industry. This book includes seven sections: the essence of marketing, breakthrough in thinking, the art of adaptability, communication skills, strategic execution, mindset adjustment, and self-motivation.