World New Economic Management Model · USA Volume: USA Volume

Author: Xiao Wen
Publisher:
Publish Date: 2004-01-01
Features: Under the new global economy, management models are continuously enhancing factors such as product quality, human resources, and corporate culture. Brand management, innovation management, cost management, and crisis management driven by the new economy have become important characteristics of modern management. With the highly developed market economy, the role of management in modern enterprises is becoming increasingly significant. Without a mature and effective management mechanism, it is difficult for a company to survive and thrive in fierce competition. Entering the 21st century, China's economic development has also entered a new era. With the continuous influx of foreign enterprises, Chinese companies are facing new challenges and opportunities. Although they are innovative and proactive, they still encounter many problems, making it necessary to learn from the management experiences of EU, U.S., Japanese, and Korean enterprises to improve the competitiveness of domestic companies. The cases in this book are classic, timely, and diverse, and it is hoped that they will help some enterprises in their reform and management.