Marketing consulting

Author: Fu Zhiming
Publisher:
Publish Date: 2002-12-01
Features: As the core of marketing consulting, this book combines practical cases to provide basic operational models. Targeting the main characteristics of domestic enterprises, it designs over 100 sets of charts and nearly 300 friendly tips. Therefore, this book has strong learning and reference value for professionals in the marketing consulting industry, and also offers general guidance for business managers to understand and master this knowledge. The features of this book can be summarized as: comprehensive content, concise arguments, prominent focus, practical methods, and strong operability.