The Mystery of Home Appliance Advertising

Author: Jiang Wei
Publisher:
Publish Date: 2002-11-01
Features: For the home appliance industry, although the sword of power is forged on the production line, the crown of product image is born in advertising, and the key to opening the market door is also held by advertising. This is where the value of home appliance advertising lies. This book explores the history and development, technology and laws of home appliance advertising, the life and emotions reflected by home appliance advertising, and the face and ideals of the manufacturing industry behind the advertising. It is a book dedicated to the study of home appliance advertising, featuring a selection of numerous creative home appliance advertisements from both China and abroad, with detailed analysis to provide reference models for advertising creators. Dedicated to those who love advertising and cherish life!