Franchise: The Path to Rapid Business Growth: The Path to Rapid Business Growth

Author: Clara
Publisher:
Publish Date: 2004-01-01
Features: The concept of franchising first appeared in the United States in the 1960s. McDonald's took franchising to its peak, and the franchising model quickly gained popularity. Franchising has greatly promoted rapid economic development, encouraging private entrepreneurship, meeting the needs of businesses to reach customers, fully leveraging the localized potential of franchisees, and facilitating the establishment of global standards for products and services. The author of this book has extensive experience in franchising and has conducted in-depth research on all important aspects of franchising, from the history and evolution of franchising to the conceptual framework related to franchising (such as whether products/services are suitable for franchising). This book focuses on introducing key elements of franchising: the current state of franchising, its development potential, and future prospects; product, brand, and operational model elements, providing organizations with judgment criteria to help them decide whether to pursue franchising as a development path; franchising models suitable for any product, allowing organizations to prepare their own franchising documents based on the franchising framework provided in this chapter; franchisee selection, examining franchising from the perspective of franchisees; standards for smooth progress in the relationship between both parties; the control function of the franchisor, discussing the systems the franchisor needs to effectively fulfill control and supervision functions; important legal issues, including the franchising agreement, master franchising agreement, and methods for handling disputes; the rights and obligations of both the franchisor and franchisee; important factors in international franchising; and how to leverage the advantages of the internet for franchising.