Corporate Culture and Brand Strategy

Author: Hu Chengzhong
Publisher:
Publish Date: 2002-12-01
Features: This book is worth reading, and it is also related to the insights it gives us. From this work, it seems I found one of the important reasons for Delixi's rapid growth from small to large. That is because the main operator is a person who values and is good at learning. The development history of the enterprise is organically linked to Hu Chengzhong's own learning journey from junior high school culture to pursuing a PhD. "Making the enterprise a learning organization" has become a maxim in management. The content discussed in the book is important. Corporate culture and brand strategy are issues that have been frequently mentioned in the business world in recent years and are also crucial to whether Chinese enterprises can further develop healthily in the process of integrating into the global economy. But objectively speaking, many people just talk about them without truly understanding their meaning and importance. They often lack in-depth research combined with practicality. This book is the result of the author's relatively in-depth study and research on these two issues, and it includes many unique insights, which are naturally invaluable.