Hotel Marketing

Author: Neil Vawne
Publisher:
Publish Date: 2001-01-01
Features: The teaching method adopted in this book aims to guide students in formulating marketing strategies around the theme of how to serve customers. The purpose of marketing is to continuously improve customer perceptions from the moment of a sale and thereby build a fundamental customer base. This approach is completely different from the practices of hotel operators who believe that marketing is primarily concerned with sales and advertising. This book shifts the focus of hotel marketing from relying mainly on external promotion to developing business through excellent internal service and customer word-of-mouth.