Brand strong gene

Author: Zhang Bing
Publisher:
Publish Date: 2003-08-01
Features: In the ever-changing market environment, brands can be eliminated at any time. Why can some enduringly successful brands establish a century-old foundation? The book focuses on analyzing the practical methods for building strong brands. During the writing process, the target primarily focuses on strong foreign brands and analyzes the strengths and weaknesses of Chinese brand operations. In three chapters, the first part emphasizes the actions of strong brand strategies and provides a wealth of representative and detailed cases; the second part targets the brand operations of China's key industries; the third part explores sensitive topics and typical cases in current Chinese brand building.