Global Business Strategy

Author: Robert E. Gross
Publisher:
Publish Date: 2002-07-01
Features: In 1946, Thunderbird School of Global Management became the first graduate school in North America to offer an international management degree. For over 50 years, it has been dedicated to cultivating leaders in the field of international business. In North America, Thunderbird is the only business school focused exclusively on global business. Since 1995, it has consistently ranked at the in annual rankings of international management graduate education by U.S. News & World Report magazine. This book compiles the insights of Thunderbird's experts in this field. Through this book, you will gain knowledge on: Building and Managing Global Alliances, Controlling Global Business Crises, Managing Global Supply Chains, Developing Global IT Strategies, Leveraging International Financial Markets, and Protecting Intellectual Property.