OTC Marketing Manager Practical Handbook

Author: Cui Wei
Publisher:
Publish Date: 2002-03-01
Features: This book starts with the basic concepts of the OTC market and comprehensively introduces the main concepts and development history of the drug classification management system. It delves into the strategies, positioning, marketing forms, various promotional activities, management systems, key points, and other aspects that Chinese enterprises should adopt in the implementation of the drug classification management system. The book aims to be practical, comprehensive, informative, and thought-provoking. Throughout the presentation, it does not necessarily offer definitive conclusions but provides a step-by-step, progressively deepening approach, offering basic methods for analyzing and solving problems. This helps readers establish a fundamental background for judging the OTC market.