Okay, here is the translation following your instructions: Intangible asset appraisal

Author: Yu Shulen
Publisher:
Publish Date: 2003-04-01
Features: Intangible assets are an important part of a company's economic resources. The significant role of intangible assets in corporate operations and their contributions to business development are increasingly recognized and valued by corporate managers. Compared to tangible assets, the value of intangible assets is more uncertain, and the scientificity and rationality of valuation results depend on multiple factors, making the process more challenging. Asset valuation is merely a consultative, impartial, and professional intermediary service. The valuation result is not the final price, and whether it meets the requirements of the valuation purpose still depends on the judgment of relevant parties. Therefore, understanding the nature, characteristics, valuation procedures, valuation basis, and valuation methods of intangible assets is not only necessary for asset valuation professionals but also for all parties involved in intangible asset transactions and corporate managers. This book is specifically written to meet the needs of non-asset valuation professionals in understanding the business of intangible asset valuation.