Event and Festival Marketing

Author: Leonard Hoiel Jr.
Publisher:
Publish Date: 2003-08-01
Features: This book is an authoritative work in the field of exhibition and event marketing, serving as a comprehensive practical guide on how to organize an attention-grabbing event marketing campaign. The author, Leonard Hoiel Jr., is an outstanding event marketing expert and one of the few individuals globally holding both the CAE (Certified Association Executive) and CMP (Certified Meeting Professional) certifications. He has successfully managed and marketed numerous exhibitions and events, including those for the American Society of Association Executives (ASAE) and the International Society of Hospitality Sales & Marketing. This book summarizes the author's 30 years of successful experience in exhibition and event marketing, offering direct insights and vivid case studies, as well as highly actionable strategies and secrets to achieving success.