Disney Principle: The Management Magic Cube for Innovative Enterprises

Author: Lynn Jackson
Publisher:
Publication Date: 2001-01-01
Features: A legendary story of Disney's rise to fame, this is a case study manual exploring the methods of corporate success from a management perspective. The success of Disney Company over its 70-year operation, from a cartoon production business to today's Disney Entertainment World, has set an example for the entertainment industry and all businesses, inspiring every manager to uncover its secrets. As the General Manager of a consulting company, the author has persistently studied Disney for over a decade. Through the prosperous facade of Disney, she the enduring principles of Disney's success—dream, belief, courage, and action are the keys to Disney's triumph. The Disney Principle is the ticket to the future of business. We all know that today's corporate success comes from passionate creativity and well-trained teamwork, and we know that Walt Disney is the epitome of combining the two. As Walt Disney himself said, the principles and methods that underpin this belief system can be applied to any company. For example, it was Walt Disney himself who pioneered and refined the process of transforming multiple stories into production ideas, project management, and problem-solving tools; it was Walt Disney who established his unique "University" for employee training. The Disney way breaks through traditional rational frameworks, enabling companies to transcend the limitations of conventional management and soar. For managers at all levels, private enterprises, and public institutions, Disney's principles redefine the nature of corporate operations in our time, revolutionizing the art of management.