Security marketing

Author: Cheng Feng Wang Bin
Publisher:
Publish Date: 2003-10-01
Features: For investment banks good at marketing, market competition is full of comedy; for those not good at marketing, market competition is full of fateful tragedy. This training manual on securities marketing theory and practice in China combines classic marketing theories with the professional characteristics of the securities market, analyzes the successes and failures of domestic investment banks' marketing systems, and reveals the mysterious secrets behind successful marketing cases.