Corporate VI Design and Power Manual

Author: Fu Huiqing
Publisher:
Publish Date: 2003-10-01
Features: Few design fields can perfectly combine rigorous scientific principles with aesthetic artistic qualities to achieve a visual effect of 1+1>2, and few can significantly drive economic impact. For VI design, creativity is as important as standardization. This book not only presents a complete VI manual but also takes a typical industry and an outstanding brand as examples, offering an in-depth, detailed, comprehensive, and multi-faceted display and creative analysis. It also sets the stage for further exploration by collecting and showcasing classic VI designs for comprehensive presentation and analysis, enabling readers to gain a thorough understanding and recognition of VI design across different industries. The book is divided into three parts, covering fundamental knowledge of corporate image identity, basic design systems, and applied design systems, including logo design, standard fonts, standard colors, combination specifications, special uses of trademarks, auxiliary graphics, office affairs systems, product packaging systems, environmental signage systems, transportation systems, apparel systems, advertising systems, public relations and gift systems, and online communication systems. With a balance of technology and art, this book serves as an essential reference for advertising designers and graphic designers, as well as a teaching resource for design-related disciplines.