Lutz challenges classic business rules

Author: Lu
Publisher:
Publish Date: 2001-01-01
Features: Lu transformed Chrysler into the most active and profitable car manufacturer on Earth. As an imaginative and insightful business leader in the U.S., what magic did he possess? Courage, confidence, meticulousness, creativity, and judgment—let's take a look at the seven commandments of the CEO that propelled Chrysler to thrive in the realm of automobiles. This book is filled with contradictions, as Bob Lutz never blindly chased consistency. Holding a martini in one hand and a cigar in the other, he could eloquently discuss the benefits of a vegetarian diet. He is deeply dissatisfied with how modern schools tolerate students who are like those he was back then. Many significant changes in Chrysler's product development, production, and sales can be attributed to Bob's contributions, but he always remains skeptical of what he calls "unexamined changes." He despises casual attire in the office, yet he places more trust in the bold intuition of creative talent with casual dress than in the data and graphs of conservative analysts.