Modern hotel business floor management

Author: Zheng Xiangmin
Publisher:
Publish Date: 2002-08-01
Features: This book studies and elaborates on the general overview, management theories and methods, and functional management of modern hotel business floors from both theoretical and practical perspectives. In the analysis of the general overview of business floors, considering the importance of basic concepts and the level of understanding of business floors among hotel industry professionals and college students, this book provides a brief overview of fundamental issues such as the basic concepts, nature and characteristics, history and development, types and grades, planning and design of business floors in Chapter 1, aiming to enhance readers' understanding of business floors. Chapter 2 reflects on the research of management theories and methods. Chapter 3 analyzes and elaborates on marketing management aspects such as marketing positioning, marketing environment analysis, and marketing plans. Chapter 4 analyzes and elaborates on service management from six aspects: service philosophy and behavior, service requirements, and job responsibilities. Chapter 5 analyzes and elaborates on quality management issues of business floors. Chapter 6 elaborates on equipment management of business floors from five aspects: types and characteristics of equipment, preliminary management of equipment, use and management of equipment, maintenance and upkeep. Chapter 7 analyzes and elaborates on environmental management of business floors. Chapter 8 analyzes safety management of business floors.