The Only Way: How to Win and Retain High-Value Consumers: How to Win and Retain High-Value Consumers

Author: Ross Hanway
Publisher:
Publish Date: 2004-01-01
Features: This book not only tells you how to survive but also helps you decode the secret to thriving in a new business environment. Don't fall behind. Your consumers are constantly moving forward! The two authors of this book were once renowned leaders at KPMG and have now successfully run their own consulting firms. The guide presented in this book is based on research involving 250,000 respondents, a feat never before achieved. This book points the way to the future of business. How to identify these new types of consumers? How to understand their perspective on the world? How to attract them? How to transform your business into one that the "Third Wave" seeks? How to build a high-profit, forward-moving relationship with them? The authors reveal these secrets.