Resurrection: How Carlos Ghosn Saved NISSAN: How Carlos Ghosn Saved NISSAN

Author: Carlos Ghosn
Publisher:
Publish Date: 2004-01-01
Features: This book tells the story of how Nissan Motor Company achieved a remarkable turnaround under the leadership of the renowned management genius, Carlos Ghosn. Ghosn "dropped in" from the French company Renault, implementing a series of Western-style reforms with bold decisiveness, breaking Japan's entrenched "business conglomerate" (zaibatsu) system, and utilizing cross-departmental teams. In the end, he not only saved Nissan but also brought a new ray of hope to the Japanese economy after a decade of stagnation.--------------------------------------------------------------------------------Since Lee Iacocca, the former CEO of Chrysler, became a legend in the automotive industry, no automotive executive has attracted as much attention from peers and other industries as Carlos Ghosn, the CEO of Nissan. He took on the most daunting corporate restructuring task in history, turning around the brink-of-bankruptcy Nissan Motor Company in just two years and bringing it back to profitability. This is an extraordinary achievement that shook the world, as he, as a Westerner, successfully transformed a closed-minded, conservative Japanese giant. Carlos Ghosn is a Lebanese descendant born in Brazil. From the moment he entered the business world, he shone as a rising star, earning the nickname "The Magic Man." He has saved four companies—one in Brazil, one in the United States, one in France, and one in Japan—with bold actions. The author of the book shares how Ghosn broke the taboos of Japanese corporate and cultural traditions, how he cut costs, detached from the "business conglomerate" system, and improved the company's design capabilities and quality standards. Readers can learn several of Ghosn's key management techniques from the book:● Emphasizing transparency in all operations● Developing plans with cross-departmental teams● Using a bidding system to reduce costs● Breaking down cultural communication barriers among employees● Inspiring creativity through full delegationThis is a reference book that every corporate leader should keep on their desk. Readers can not only see the thrilling turnaround story of Nissan Motor Company but also learn the successful management strategies of multinational enterprises.