Cross-cultural business behavior

Author: Richard R. Gesteland
Publisher:
Publish Date: 2003-12-11
Features: This book provides a detailed introduction to the 3 major models, 8 types, and business practices and negotiation characteristics of global business cultures in more than 40 countries. It is a must-read for all business professionals engaged in international operations, sales, management, and negotiations. Since its publication in 1999, the book has been widely welcomed by students, researchers, and entrepreneurs and managers involved in cross-border business activities. It has been revised three times and has sold over 1 million copies. The book has been translated into German, Polish, and Lithuanian and has been selected as a textbook by more than 100 universities in the United States and Europe. By reading this book, you will become a true international businessman capable of adapting to any culture.