Mass customization

Author: B. Joseph Pine
Publisher:
Publish Date: 2000-07-01
Features: The core of mass customization is the increase in product variety and customization without correspondingly increasing costs; its scope is the mass production of personalized products and services; its greatest advantage is providing strategic advantages and economic value. This book describes methods for enterprises to achieve high levels of product variety and customization, and looks ahead to the new competitive landscape for businesses that will emerge as more enter the new frontier.