Crisis Management (Second Edition) (Second Edition)

Author: Robert Heath
Publisher:
Publish Date: 2004-01-01
Features: If the principles and methods contained in this book can be flexibly applied, then for the company you belong to, it can save a collapsing building from ruin; for the work and career you are engaged in, it can turn the tide and perhaps even more importantly, you can save yourself, your family, your friends, and those around you in critical moments. The introduction of this book elaborates on the scale of the crisis, visibility, and the complexity of the crisis, and provides a brief introduction to the scope of crisis management and the physiological and psychological conditions of people in crisis. Next, it conducts a risk assessment of the impending crisis, estimating the level of damage the crisis will cause to the company and its surrounding environment. These assessments help in the decision-making for each "R" in the 4R model. Subsequently, this book systematically discusses the four aspects of crisis management around the 4R model. First, it introduces several skills and methods for reducing the crisis, including developing effective early warning strategies, communication skills, media coordination skills, and image management skills. Progress in these areas can reduce the severe consequences of the crisis. Next, it focuses on formulating more effective response and recovery plans, developing effective preventive measures, including training and exercises. Then, it discusses how to better manage the crisis situation and the people in it, further exploring methods of recovery management, and considering the psychological impact of the crisis on people from the aspects of response management and dealing with psychological trauma and stress.