The next great idea

Author: Carol Kennedy
Publisher:
Publish Date: 2003-01-01
Features: Great ideas are the industry that manufactures management masters—but when this industry operates at electronic speed, great ideas will also change. How will companies manage strategy and develop in the digital economy? How can they retain top talent in a new environment of salary and stock option growth? Will there be an authoritative management theory born that applies to the network revolution? Through research and interviews with many renowned business figures and business schools in the United States and the United Kingdom, including John Seely Brown from Xerox's Palo Alto Research Center, Gary Hamel, and Richard Pascale, The Next Great Idea explores how companies will manage in the future.