Competitive advantage

Author: Michael Porter
Publisher:
Publish Date: 1997-01-01
Features: This book is written for practitioners: those responsible for corporate strategy who must make decisions on how to gain competitive advantage; those seeking a deeper understanding of businesses and their behavior. Potential resources for competitive advantage are everywhere in a company. Every department, piece of equipment, branch office, and other organizational unit plays a role and must be identified and recognized. All employees, even those with no connection to the process of corporate strategy formation, must recognize that they contribute to the acquisition and maintenance of the company's competitive advantage.