A-Z Marketing Strategies: 34 Quick-Reference Marketing Rules for Saving and Earning

Author: (English) Ambrose Chia
Publisher:
Publish Date: 2001-08-01
Features: Traditional marketing textbooks argue that marketing is about meeting the needs of the end consumer; however, no book is as bold as this one in declaring that the most important thing in marketing is to make money. "A-Z Marketing Strategies" evolves from A-advertising to Z-Zen, presenting 34 marketing strategies. These include brand equity, positioning, channels, international marketing, and personal marketing, analyzing the overall marketing trend. This book can guide bosses and all marketers to save money, create profits, and value in every aspect, making it the must-have book for senior executives and marketers.